Timing matters more than people think. Book too late and availability shrinks. Leave it too long and details get forgotten before the day arrives.
As a general rule, popular dates and locations get booked weeks or months ahead, particularly during busier seasons. Booking six to eight weeks out gives enough runway to plan properly without the wait dragging on. If your date is flexible, that flexibility is worth using, since it often opens up availability that a fixed date wouldn’t.
Last-minute bookings for a product launch are sometimes possible, and worth asking about directly rather than assuming the answer is no.
See also: Common mistakes people make booking a product launch.
See the Product Launches page for pricing, or get in touch directly.
FAQs
Straight answers below.
Do you shoot product detail shots separately from the event?
If it helps, yes. A quiet ten minutes with the product before doors open often gets cleaner detail shots than trying to grab them mid-event.
What does launch coverage usually include?
The room and the product both: guest arrivals, the reveal moment, key handshakes, and clean detail shots of the product itself for press and social use.
Further reading
A few more posts worth reading.