Most problems with a product launch trace back to a small number of avoidable mistakes, usually made before the session even happens.
Booking on price alone, without checking what’s actually included, is the most common one. Leaving the brief vague and assuming the photographer will simply know what’s wanted is another. So is booking too close to a deadline and leaving no room for a reshoot if something goes wrong on the day.
Every one of these is fixable with a five-minute conversation before booking, which is exactly why that conversation is worth having.
See also: What's different about a product launch for tech startups.
Pricing, process and everything else sits on the Product Launches page, and a direct message gets a straight answer faster than a search ever will, so get in touch if in doubt.
FAQs
Straight answers below.
What does launch coverage usually include?
The room and the product both: guest arrivals, the reveal moment, key handshakes, and clean detail shots of the product itself for press and social use.
Can you turn images around during the event?
Yes. Same-night selects are a common request for launches, so a social team can post while the room is still full.
Further reading
A few more posts worth reading.