Enough to post all month.

Vertical films cut for Reels and TikTok, plus square and landscape versions of the same footage wherever you need them, because the point is to come away with a stack of things to post rather than one film you have to ration.

Because the expensive part is the shoot day, not the edit. One day filmed properly can produce a month or two of posts, which works out far cheaper per video than filming every time you need something.

Where the footage is only ever going vertical, yes. Where it needs to work in both, it gets framed so the vertical crop was planned rather than rescued afterwards. Say which you need before the shoot.

Yes, edit-only work is quoted separately. Send a sample of what you have got, because the quality of the source is what decides whether that is a good idea.

The films get cut with a hook in the first seconds, because that is a filmmaking decision rather than a copywriting one. Written captions and posting schedules are not part of this.

You do. The files come back ready to upload in the right ratios, but the accounts stay yours and nobody else logs into them.

For most brands and venues, a batch every month or two keeps the calendar full without the shoot days taking over. That gets worked out from how much you actually post.