Most product launch bookings go well. The ones that don’t share a pattern. A few warning signs, usually visible before the booking was even confirmed.
A portfolio that only shows a handful of hand-picked images, with no way to see a full session, is worth questioning. So is a photographer who won’t put pricing or inclusions in writing, or who is vague about turnaround time when asked directly.
Reviews matter, but so does how a photographer responds to a less glowing one. A pattern of clients mentioning late delivery, or images that didn’t match the portfolio’s standard, is worth more than a wall of five-star ratings with no detail behind them.
See also: Booking a product launch in Kensington: what to know.
For everything this post didn’t cover, including current pricing, the Product Launches page has the full picture, or reach out directly and ask.
FAQs
Straight answers below.
What does launch coverage usually include?
The room and the product both: guest arrivals, the reveal moment, key handshakes, and clean detail shots of the product itself for press and social use.
Can you turn images around during the event?
Yes. Same-night selects are a common request for launches, so a social team can post while the room is still full.
Further reading
More on this, if useful.