Preparation for a product launch is minimal by design. Bring what’s been discussed, arrive with time to spare, and the rest is handled on the day.
This comes up often enough with product launch bookings that it’s worth answering properly rather than in a single line on a FAQ list. Every product launch booking (quoted per hours and same-night delivery needs) covers the full process end to end, so there’s no separate charge for the kind of ordinary back-and-forth this question usually leads to.
See also: What's actually included in the price of a product launch?.
See the Product Launches page for pricing, or get in touch directly.
FAQs
Straight answers below.
Can you cover press and influencer attendees specifically?
Yes, a shot list covering key press and influencer guests can be built in ahead of time, so nobody important is missed in the coverage.
We are a new brand. How do we avoid the launch looking cheap?
That is the whole job. Considered framing, proper light and clean product shots are the difference between a launch that looks established and one that looks like a first attempt.
Further reading
Worth reading next.