Clothing choices make a bigger difference than most people expect. The guidance, thankfully, is simple.
Plain, solid colours photograph more reliably than busy patterns, which can distract from the parts of the image that actually matter. Bring a backup option if you’re unsure, since a quick change is easy on the day but impossible to fix afterwards. Think about how an outfit will sit against the background or setting you’ve chosen, since contrast matters more than the outfit alone.
Beyond clothing, comfort matters more than most people plan for. Anything that pinches, restricts movement or needs constant adjusting becomes visible in the final images, however subtle it feels in the mirror.
See also: Booking a product launch in Canary Wharf: what to know.
Pricing, process and everything else sits on the Product Launches page, and a direct message gets a straight answer faster than a search ever will, so get in touch if in doubt.
FAQs
The short version follows.
Can you turn images around during the event?
Yes. Same-night selects are a common request for launches, so a social team can post while the room is still full.
Can you cover press and influencer attendees specifically?
Yes, a shot list covering key press and influencer guests can be built in ahead of time, so nobody important is missed in the coverage.
Further reading
More on this, if useful.