A good product launch is shaped as much by what happens on either side of it as by the session itself.
Before: confirm the brief in writing, sort out what you’re wearing or bringing, and build in time either side of the session so there’s no rushing in or straight back out again the moment it wraps.
During: trust the direction. Most people relax within ten minutes.
After: review the proofing gallery properly rather than rushing a decision, and flag any specific retouching requests clearly so nothing gets missed in the final files.
See also: What a lot of photographers get wrong about a product launch.
The Product Launches page covers pricing in full. Get in touch for anything specific to your situation.
FAQs
Straight answers below.
What does launch coverage usually include?
The room and the product both: guest arrivals, the reveal moment, key handshakes, and clean detail shots of the product itself for press and social use.
Can you turn images around during the event?
Yes. Same-night selects are a common request for launches, so a social team can post while the room is still full.
Further reading
A few more posts worth reading.
- Common mistakes people make booking a product launch
- Not happy with your product launch images? What actually happens.
- Questions worth asking before you book a product launch
- Booking a product launch in Fulham: what to know
The steps
Broken down, it looks like this.
- Before. Confirm the brief in writing, sort out what to wear or bring, and build in time either side.
- During. Trust the direction you're given. Most people relax within the first ten minutes.
- After. Review the proofing gallery properly and flag retouching requests clearly.