Having shot a great many product launches, the recurring mistakes are rarely technical. Almost always, it’s direction and communication.
Leaving a client to figure out what to do with themselves, rather than directing constantly and gently, is the most common one, and treating every product launch the same regardless of the brief runs a close second, since it skips the one question that actually shapes a good session: what the images are actually for. Going quiet after the shoot doesn’t help either.
None of these require more skill to avoid, just more attention to the person in front of the camera.
See also: Do I need to prepare anything before my product launch?.
For everything this post didn’t cover, including current pricing, the Product Launches page has the full picture, or reach out directly and ask.
FAQs
The short version follows.
Can you turn images around during the event?
Yes. Same-night selects are a common request for launches, so a social team can post while the room is still full.
Can you cover press and influencer attendees specifically?
Yes, a shot list covering key press and influencer guests can be built in ahead of time, so nobody important is missed in the coverage.
Further reading
A handful of related posts.