A branding session booked by coaches has a slightly different brief to the average session, even if the process looks similar on paper.

The images need to work harder for a specific purpose, whether that’s a particular platform, a particular audience, or a particular use case that a generic branding session wouldn’t necessarily account for. That means a slightly different conversation before the shoot, and sometimes a different selection of looks or setups on the day.

If you fall into this group, it’s worth saying so clearly when you enquire, so the session gets planned around the actual use case from the start rather than adjusted afterwards.

See also: Can you book a branding session last minute in London?.

The Personal Branding page covers pricing in full. Get in touch for anything specific to your situation.

FAQs

A couple of quick answers.

Can you shoot at our office or studio space?
Both, and often in the same session. Many branding shoots mix a couple of studio setups with candid shots of a team actually working.

How is this different to a headshot?
A headshot is one image for one purpose. A branding session builds a whole visual identity: portraits, candids and detail shots that work across a website, socials and press together.

Further reading

Worth reading next.

Comments

  • Mia Johnson
    June 3, 2025

    Really useful guide, thank you.

  • Esme Osei
    June 9, 2025

    Sent this straight to a friend.

  • Matilda Morgan
    November 22, 2025

    More London photographers should explain a branding session this clearly.

  • Felix Lee
    December 13, 2025

    As someone who’s booked a few of these, this is genuinely accurate advice.

  • Leo Sharpe
    January 2, 2026

    Booked a branding session after reading this, and it covered things no other photographer’s site bothered to mention.

  • Chidi Baker
    June 17, 2026

    Sharing this again, still the best guide around.

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