A handful of shifts are shaping how product launches are shot and delivered in London right now, worth knowing whether you’re booking one or shooting one.
Clients are asking for more natural, less obviously posed results, even for formal bookings. Faster turnaround has become an expectation rather than a bonus, particularly where images feed straight into marketing or social. And there’s a growing preference for a smaller number of genuinely strong images over a large gallery of similar ones.
None of this is a passing trend so much as a shift in what people actually want from a product launch: fewer, better, faster.
See also: Can I request a specific style or mood for my product launch?.
The Product Launches page covers pricing in full. Get in touch for anything specific to your situation.
FAQs
Straight answers below.
Do you shoot product detail shots separately from the event?
If it helps, yes. A quiet ten minutes with the product before doors open often gets cleaner detail shots than trying to grab them mid-event.
What does launch coverage usually include?
The room and the product both: guest arrivals, the reveal moment, key handshakes, and clean detail shots of the product itself for press and social use.
Further reading
Worth reading next.