A product launch runs more smoothly with a small amount of planning done in advance, most of it simple once it’s written down in order.
Book early enough that your preferred date and location are actually available, particularly if timing matters. Confirm exactly what you’ll need to bring, outfit changes included. Share the brief in writing beforehand rather than explaining it all on the day, so nothing gets missed under time pressure.
On the day itself, build in more time than you think you need either side of the session. Rushing in or straight out afterwards is the easiest way to lose the relaxed atmosphere that makes for better images.
See also: Booking a product launch in Fulham: what to know.
The Product Launches page covers pricing in full. Get in touch for anything specific to your situation.
FAQs
The short version follows.
We are a new brand. How do we avoid the launch looking cheap?
That is the whole job. Considered framing, proper light and clean product shots are the difference between a launch that looks established and one that looks like a first attempt.
Do you shoot product detail shots separately from the event?
If it helps, yes. A quiet ten minutes with the product before doors open often gets cleaner detail shots than trying to grab them mid-event.
Further reading
Related reading below.
- Editorial vs traditional: which style suits your product launch?
- What to wear for a product launch, and what to avoid
- Red flags to watch for when booking a product launch in London
The steps
Broken into steps below.
- Book early. Confirm your preferred date and location while both are actually available, particularly if timing matters.
- Confirm what to bring. Outfit changes, props, anything specific to the shoot. Sort this before the day, not on it.
- Share the brief in writing. Put it in writing beforehand rather than explaining it all on the day, so nothing gets missed under time pressure.
- Build in extra time on the day. More time than feels necessary either side of the session avoids rushing in or straight out afterwards.