Not knowing what to expect is the biggest source of nerves before a product launch. In practice it runs in a fixed order, start to finish.
The session starts with a few minutes to settle in and talk through what you’re hoping to get, even if that’s already been discussed beforehand, and from there direction stays constant throughout so there’s no standing around wondering what to do next. Once the shoot wraps, a proofing gallery follows within a couple of days. A first look, before anything is retouched.
Final delivery follows once retouching is complete, with the timeline agreed clearly at the point of booking rather than left open-ended.
See also: Why a cheap product launch often costs more in the end.
For everything this post didn’t cover, including current pricing, the Product Launches page has the full picture, or reach out directly and ask.
FAQs
Straight answers below.
Can you cover press and influencer attendees specifically?
Yes, a shot list covering key press and influencer guests can be built in ahead of time, so nobody important is missed in the coverage.
We are a new brand. How do we avoid the launch looking cheap?
That is the whole job. Considered framing, proper light and clean product shots are the difference between a launch that looks established and one that looks like a first attempt.
Further reading
Related reading below.
- Do I need to prepare anything before my product launch?
- Can you book a product launch last minute in London?
- Red flags to watch for when booking a product launch in London
- What to wear for a product launch, and what to avoid
The steps
In short, it runs like this.
- Settle in and talk through the brief. The first few minutes, even if it's already been discussed beforehand.
- Be directed throughout the shoot. Constant, gentle direction means there's no standing around wondering what to do.
- Review the proofing gallery. A first look within a couple of days, before anything is retouched.
- Receive final delivery. On the timeline agreed at booking, not left open-ended.