Having shot a great many branding sessions, the recurring mistakes are rarely technical. Almost always, it’s direction and communication.
Leaving a client to figure out what to do with themselves, rather than directing constantly and gently, is the most common one, and treating every branding session the same regardless of the brief runs a close second, since it skips the one question that actually shapes a good session: what the images are actually for. Going quiet after the shoot doesn’t help either.
None of these require more skill to avoid, just more attention to the person in front of the camera.
See also: Do I need to prepare anything before my branding session?.
For everything this post didn’t cover, including current pricing, the Personal Branding page has the full picture, or reach out directly and ask.
FAQs
A couple of quick answers.
Can you shoot at our office or studio space?
Both, and often in the same session. Many branding shoots mix a couple of studio setups with candid shots of a team actually working.
How is this different to a headshot?
A headshot is one image for one purpose. A branding session builds a whole visual identity: portraits, candids and detail shots that work across a website, socials and press together.
Further reading
More on this, if useful.