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What’s different about a product launch for tech startups

A product launch booked by tech startups has a slightly different brief to the average session, even if the process looks similar on paper.

The images need to work harder for a specific purpose, whether that’s a particular platform, a particular audience, or a particular use case that a generic product launch wouldn’t necessarily account for. That means a slightly different conversation before the shoot, and sometimes a different selection of looks or setups on the day.

If you fall into this group, it’s worth saying so clearly when you enquire, so the session gets planned around the actual use case from the start rather than adjusted afterwards.

See also: Can you book a product launch last minute in London?.

The Product Launches page covers pricing in full. Get in touch for anything specific to your situation.

FAQs

The short version follows.

Can you turn images around during the event?
Yes. Same-night selects are a common request for launches, so a social team can post while the room is still full.

Can you cover press and influencer attendees specifically?
Yes, a shot list covering key press and influencer guests can be built in ahead of time, so nobody important is missed in the coverage.

Further reading

Worth reading next.

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