A product launch booked by beauty brands has a slightly different brief to the average session, even if the process looks similar on paper.
The images need to work harder for a specific purpose, whether that’s a particular platform, a particular audience, or a particular use case that a generic product launch wouldn’t necessarily account for. That means a slightly different conversation before the shoot, and sometimes a different selection of looks or setups on the day.
If you fall into this group, it’s worth saying so clearly when you enquire, so the session gets planned around the actual use case from the start rather than adjusted afterwards.
See also: Booking a product launch for the festive season.
For everything this post didn’t cover, including current pricing, the Product Launches page has the full picture, or reach out directly and ask.
FAQs
The short version follows.
We are a new brand. How do we avoid the launch looking cheap?
That is the whole job. Considered framing, proper light and clean product shots are the difference between a launch that looks established and one that looks like a first attempt.
Do you shoot product detail shots separately from the event?
If it helps, yes. A quiet ten minutes with the product before doors open often gets cleaner detail shots than trying to grab them mid-event.
Further reading
A handful of related posts.