A handful of shifts are shaping how gigs are shot and delivered in London right now, worth knowing whether you’re booking one or shooting one.
Clients are asking for more natural, less obviously posed results, even for formal bookings. Faster turnaround has become an expectation rather than a bonus, particularly where images feed straight into marketing or social. And there’s a growing preference for a smaller number of genuinely strong images over a large gallery of similar ones.
None of this is a passing trend so much as a shift in what people actually want from a gig: fewer, better, faster.
See also: Can I request a specific style or mood for my gig?.
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FAQs
Two common questions, answered.
Do you work with venues as well as artists?
Yes, on both sides: artists and labels wanting performance shots, and venues wanting a library of room and crowd images for their own marketing.
How do you capture the feeling of a gig, not just the band?
By shooting the whole room, not only the stage. The faces in the crowd, the hands in the air, the light hanging in the haze carry the feeling to anyone who sees the photos afterwards.
Further reading
A handful of related posts.