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What’s different about a gig for labels and promoters

A gig booked by labels and promoters has a slightly different brief to the average session, even if the process looks similar on paper.

The images need to work harder for a specific purpose, whether that’s a particular platform, a particular audience, or a particular use case that a generic gig wouldn’t necessarily account for. That means a slightly different conversation before the shoot, and sometimes a different selection of looks or setups on the day.

If you fall into this group, it’s worth saying so clearly when you enquire, so the session gets planned around the actual use case from the start rather than adjusted afterwards.

See also: How much does a gig cost in London in 2026?.

Pricing, process and everything else sits on the Live Music page, and a direct message gets a straight answer faster than a search ever will, so get in touch if in doubt.

FAQs

Two common questions, answered.

Do you work with venues as well as artists?
Yes, on both sides: artists and labels wanting performance shots, and venues wanting a library of room and crowd images for their own marketing.

How do you capture the feeling of a gig, not just the band?
By shooting the whole room, not only the stage. The faces in the crowd, the hands in the air, the light hanging in the haze carry the feeling to anyone who sees the photos afterwards.

Further reading

More on this, if useful.

Like the way this looks?

The photographs read even better in person. Book a shoot in London.

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