Of everything that affects how a branding session turns out, lighting does more heavy lifting than most people realise, more than the camera, the location or even the outfit.
Soft, directional light flatters most faces and settings, while harsh or flat light tends to work against almost everything. This is exactly why studio sessions use a controlled setup rather than leaving it to chance, and why location sessions are usually timed around the light rather than around convenience.
Two photographers can shoot the same brief and get noticeably different results, even with similar technical skill, and light is usually why.
See also: The best time of year to book a branding session in London.
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FAQs
Quick answers, no fluff.
What exactly is a branding session?
A longer shoot built around a business rather than a single portrait, covering multiple setups and locations. It delivers a full image library for a site and social channels in one go.
Can you shoot at our office or studio space?
Both, and often in the same session. Many branding shoots mix a couple of studio setups with candid shots of a team actually working.
Further reading
Worth reading next.