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Editorial vs traditional: which style suits your corporate event?

Two broad approaches sit behind most corporate events: traditional, which prioritises clarity and consistency, and editorial, which goes after mood and story instead, often at the expense of a bit of that uniformity.

Traditional suits situations where the images need to look uniform or straightforwardly professional. Editorial suits situations where personality and atmosphere matter more.

Neither is objectively better. The right choice depends entirely on what the images are for, and that’s worth raising before a corporate event is booked, not after the style has already been picked for you by default.

See also: Not happy with your corporate event images? What actually happens..

Pricing, process and everything else sits on the Corporate Events & Parties page, and a direct message gets a straight answer faster than a search ever will, so get in touch if in doubt.

FAQs

A couple of quick answers.

How fast can we get images after the event?
A same-week turnaround is standard, with same-night selects available for press-sensitive events on request.

We run a recurring party. How does coverage help it grow?
The images are the marketing for the next one. A set that makes the night look unmissable is what gets shared, what fills the guest list again, and what sells out the follow-up before the venue is even booked.

Further reading

Worth reading next.

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