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Hidden costs to ask about before booking a product launch

Most disappointment around product launch pricing doesn’t come from the headline figure. It comes later, from an extra that shows up after the booking is confirmed.

The ones worth asking about directly: travel costs beyond a photographer’s usual radius, parking or congestion charges if you’re in central London, additional retouching once you’ve seen the full gallery, and rush fees if your deadline moves up. None of these are unreasonable to charge for, but they should be disclosed before you pay a deposit, not after.

At LemonShark Studio the quote for a product launch (quoted per hours and same-night delivery needs) is built to include everything discussed on the initial call, so there’s nothing left to discover later. If something changes on the day, that gets agreed with you before any extra work happens, not billed as a surprise afterwards.

See also: What actually happens during a product launch, step by step.

The Product Launches page covers pricing in full. Get in touch for anything specific to your situation.

FAQs

The short version follows.

Can you turn images around during the event?
Yes. Same-night selects are a common request for launches, so a social team can post while the room is still full.

Can you cover press and influencer attendees specifically?
Yes, a shot list covering key press and influencer guests can be built in ahead of time, so nobody important is missed in the coverage.

Further reading

Related reading below.

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