An event booked by launch brands has a slightly different brief to the average session, even if the process looks similar on paper.
The images need to work harder for a specific purpose, whether that’s a particular platform, a particular audience, or a particular use case that a generic event wouldn’t necessarily account for. That means a slightly different conversation before the shoot, and sometimes a different selection of looks or setups on the day.
If you fall into this group, it’s worth saying so clearly when you enquire, so the session gets planned around the actual use case from the start rather than adjusted afterwards.
See also: Booking an event for the festive season.
For everything this post didn’t cover, including current pricing, the Events page has the full picture, or reach out directly and ask.
FAQs
Two common questions, answered.
Can you deliver images the same night?
Yes, for press-sensitive events. A selects folder can go out while the event is still running.
How do you price event coverage?
By the hours on the ground and the deliverables, not a mysterious day rate. Run time, venue and purpose are all that is needed for a clear quote.
Further reading
A handful of related posts.
Comments
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Nadia Wilson
Brilliant.
William Okafor
This cleared up so many questions.
Daisy Dutta
Been comparing event prices across London and this is by far the clearest explanation.
Maya Green
Booked an event in Clapham last month and this matches my experience exactly.
Lucas Newman
Booked an event after reading this, and it covered things no other photographer’s site bothered to mention.
Omar Clarke
Came back to this after our first booking went well.
Noah Chowdhury
This held up well, still relevant now.
Priya Eze
Sent this to a colleague just now.
Leila Osei
Still the clearest explanation out there.